Specialist Track: Marketing for Event Planners

Planners sell something the client cannot hold, taste or try on. You are asking a couple, a committee or a corporate sponsor to trust you with a day that has not happened yet, and that changes how every part of your marketing has to work. This track takes the foundations from the core modules and applies them to the planning business specifically. You will learn how to make an invisible service concrete, how to build a convincing portfolio from a handful of events, how to turn venues into a steady source of referrals, how corporate buyers and procurement departments actually choose a planner, and how wedding planners can work the show circuit, the listing platforms and the winter inquiry rush. It is written for solo planners, small studios and coordinators moving into full planning. By the end you will have a set of proof assets, a venue partner plan, a procurement-ready vendor package and a season plan for wedding inquiries.