Module 7: Search, Local SEO and Google Business Profile

Most event clients start with a search. A couple types “wedding photographer Mississauga”, an office manager types “corporate caterer downtown Toronto”, a parent types “kids magician near me”. The businesses that appear in the map pack and the first page of results get the calls, and the rest compete on price for whatever is left. This module shows you how local search actually works and what you can control: a verified, well-built Google Business Profile, keyword research based on what clients really type, service pages and service-area pages that deserve to rank, a steady flow of genuine reviews, consistent listings across the web, and the free tools that tell you whether any of it is working. It is written for planners, performers, caterers, venues, photographers, rental companies and anyone else who sells event services in Toronto, the GTA and Ontario. By the end you will have a 90-day local SEO plan you can start on Monday.