Thirty questions drawn at random from every Fully Booked lesson quiz. Open book. Pass mark 80%. Retake as often as you like, free.
30 questions · pass mark 80% · open book · retake any time
1. Does registering a business name in Ontario give you exclusive rights to it? Yes, within Ontario only No, it records who is behind the name but is not exclusive protection Yes, across Canada Yes, for 10 years 2. In the worked example, which step was the weakest? From qualified to consultation From quote sent to booked From consultation to quote sent From new inquiry to qualified 3. A contact page goes from 22 inquiries from 180 visitors to 38 from 190 visitors. What is the new completion rate? 20 percent 15 percent 38 percent 12 percent 4. According to Ad Standards, what can a disclaimer do about a misleading AI image of work you never did? It corrects the impression for organic posts only It fully corrects the impression if it says #MadeWithAI It corrects the impression if placed in the comments It cannot correct the misleading impression 5. Do the National Do Not Call List rules apply to telemarketing calls made to businesses? No, but you must identify yourself and keep an internal do-not-call list Only if the business has fewer than 50 employees Only for calls made after 6 p.m. Yes, the same as calls to consumers 6. When is a theme a pattern rather than an anecdote, by the rule of thumb given? When it matches what you already believed When one client mentions it strongly When it appears in any lost-lead interview When it appears in about half the interviews 7. Under the Competition Bureau's volume test, what supports a 'regular price' claim? The highest price a competitor charges Any price you have listed on your website once A price approved by a client in writing More than 50 percent of sales at that price or higher within a reasonable period 8. If four proposals a year stall over a payer's unanswered objection, at $5,800 each, how much in planning fees is lost? $34,800 $5,800 $23,200 $11,600 9. Under the AODA, which Ontario organizations must meet the Customer Service Standard? Every organization with one or more employees Only public sector organizations Only organizations with 50 or more employees Only businesses with a storefront 10. What is positioning? Your logo, colours and typefaces The full list of services you offer The slogan at the top of your website The one idea a client connects with your business relative to the alternatives 11. Under PIPEDA, how long must organizations keep records of all privacy breaches? 7 years 6 months 24 months 10 business days 12. Why should ROAS and margins be calculated on prices before HST? Ad platforms remove HST automatically HST does not apply to event services HST collected belongs to the government, so including it overstates your revenue The CRA requires ROAS reporting 13. In the Ember & Silk example, what is the average needed per booking to reach $92,000 from 60 bookings? About $1,600 About $2,000 About $1,533 About $1,167 14. Under Google's guidelines, which business name is acceptable on Google Business Profile? Lantern & Lane, Toronto Event Planner Lantern & Lane Best Weddings GTA Lantern & Lane Lantern & Lane 416-555-0100 15. How long does implied consent from a purchase last under CASL? 10 years from the purchase It never expires 2 years from the purchase 6 months from the purchase 16. At the considering stage , which question is the client mainly asking? Are they right for me, and can I afford them? Who does this kind of thing? Did I make the right choice? Who should I tell about this? 17. What is the first part of the four-part reply to a negative review? Thank and acknowledge the issue Ask Google to remove the review Explain why the client is wrong Offer a refund in public 18. Under the CRA's administrative policy, what is the per-person limit for a non-taxable in-person staff social event? $150 or less per person, including taxes $250 per person, before taxes $150 per employee, before taxes $100 per person, including taxes 19. Under AGCO rules, until what time may a New Year's Eve event under a Special Occasion Permit generally run? 2:00 a.m. 1:00 a.m. 3:00 a.m. 4:00 a.m. 20. What must claims about a business's environmental benefits be based on under the Competition Act? Adequate and proper substantiation, which the claimant must prove An internationally recognized methodology approved by the Bureau Nothing, if the claim is in good faith A certificate from the provincial government 21. What should you do with the first five inquiries after finishing the offer sheet? Offer each of them a discount to test the price Wait a season before showing it to anyone Send the signature offer before any custom quote and record each result Send only a custom quote so you can compare 22. Why are short set cycles of eight to twelve minutes recommended at trade shows? So the crowd turns over and staff can scan badges between sets Because performers charge by the minute Because shows forbid longer performances So the performer can visit other booths 23. In the scorecard, which criteria go to the top of your list? Any criterion scoring 0 Only design criteria Any criterion scoring 2 The criteria that are easiest to fix 24. What three things should a good first reply do? Confirm receipt and promise a reply within a week Answer the question asked, ask the questions needed to quote, and propose one next step Thank the client, describe your history and ask for a deposit Attach the full price list, a brochure and the contract 25. What should come first when planning a styled shoot? The publication to pitch A one-sentence booking goal The mood board The list of collaborators 26. Why record a baseline before rewriting your home page? So you can tell whether the rewrite worked To calculate your HST Because Google requires it To meet the AODA reporting rule 27. For a registered business, how should HST paid on business purchases usually be treated in a cost sheet? Add it on top as an extra cost of every event Calculate costs before tax, because registrants can generally recover it as input tax credits Count HST collected from clients as revenue Ignore all purchases that include HST 28. Where do reviews work hardest on a service website? On a separate reviews page only In a pop-up on arrival In the site footer Beside the price and the main button 29. An ad shows a photo booth price, but every booking includes a mandatory delivery fee. What does the drip pricing rule require? The fee may be added if listed in the contract Nothing, as long as the price says from The fee may be added if under $100 The advertised price must include the mandatory fee; only taxes like HST may be added 30. Why can displaying a purchased “Best of Toronto” badge create legal risk? Google bans all badges on websites CASL prohibits award logos in email The AGCO regulates award claims It may be a materially misleading representation under the Competition Act Submit exam
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How to prepare
The questions come from the lesson quizzes, so working through each module and its quiz is the best preparation. The exam is open book: keep the lessons and your worksheets beside you. Many questions ask you to apply an idea, such as working out a lead-to-booking rate, choosing the right way to show a price, or deciding whether a message needs consent, rather than recall a definition.
After the exam
Each attempt draws a fresh set of questions. If you do not pass, review the topics you missed and try again when you are ready. Once you pass, you can claim the free certificate. Results are saved in your browser, so use the same browser and device you studied on.
The certificate records that you completed the course. It is not a licence or an accredited designation, but it is a fair way to show a client, an employer or a business partner that you have done the work.