Specialist Track: Marketing for Caterers, Bars and Food Trucks

Food and drink businesses have an advantage most event vendors would envy: people can taste what you sell. They also carry more rules than almost anyone else in the industry, from public health and licensing to Ontario's liquor advertising standards. This track applies the core modules to caterers, mobile bars, bartending services, dessert and coffee vendors and food trucks. You will learn to write menus that sell and stay profitable, run tastings that turn into signed contracts, photograph food and drink honestly and well, build a food truck calendar across festivals, office lunches and private events, and advertise alcohol and food within the AGCO's standards and Canada's advertising law. It is written for small and growing operators across the GTA and Ontario. By the end you will have a marketing menu, a tasting process, a shot list, a truck season plan and a compliance checklist for every piece of advertising you publish.