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Marketing Academy

Specialist Track: Marketing for Décor, Florals and Rentals

Décor, floral and rental companies sell things clients can touch, yet most of the buying happens before anyone sees a single chair or stem in person. Clients and planners shop from photos,…

Décor, floral and rental companies sell things clients can touch, yet most of the buying happens before anyone sees a single chair or stem in person. Clients and planners shop from photos, compare quotes line by line, and worry about delivery, set-up and the bill that arrives afterwards. This track shows you how to market a physical, seasonal, logistics-heavy business. You will build an inventory catalogue clients can actually shop, run styled shoots that showcase your work without misleading anyone, and plan content around Ontario's growing seasons, the wedding show calendar and the GTA's cultural calendar. You will set delivery zones, minimums and quoting rules that protect your margin and meet Canada's all-in pricing rules, and build partnerships with planners and venues that send you steady work. It is written for florists, décor and design studios, rental companies, balloon and backdrop artists, and lighting and draping specialists across Toronto, the GTA and Ontario.

By the end of this module you can

  • Publish an inventory catalogue with consistent photos, specifications and all-in prices
  • Plan and promote a styled shoot with honest labels and clear disclosure of every material connection
  • Build a seasonal content calendar tied to Ontario growing seasons and GTA buying cycles
  • Set delivery zones, minimums and a quote template that cover your real costs
  • Create a trade programme and partner kit for planners and venues