Everything on EventPlans.ca that goes deeper on trade shows and booth activations: articles on the problems planners run into most, the tools to use next, the lessons in the free Academy, and the hubs that overlap with this one.
Read the transcript
Related articles and tools.
The article to read first.
Getting traffic to your trade show booth is the short version of this hub: layout, staffing, scheduled micro-shows and twenty-second lead capture on one page.
Send it to the booth team with the briefing.
Articles.
Tools.
The three exhibitors use most: the event ROI calculator for the go/no-go and the post-show review, the timeline generator for the services deadlines, and the run of show template for the show-day schedule and rotation.
Elsewhere on the site.
The load-in, certificate of insurance and close-up magic entries in the Encyclopedia cover terms this hub uses without stopping to define them.
Browse the entertainment directory for performers who list trade show work, and the Plan an Event index for the conference and corporate hubs that often sit alongside a show programme.
What to submit.
The useful version has the booth size, the show, the measure you chose, the cost per qualified lead from the ROI calculator, and one thing you would change.
Photos of the booth on day one help the next exhibitor more than photos of the crowd.
Reading order.
If you are new to exhibiting, read this hub's pages in order: the timeline and checklist first so the exhibitor manual deadlines are on your calendar, then the budget guide and venue guide before you sign, the booth design and entertainment pages when you brief the display house and the performer, the food and drink page when you book the dinner, and the etiquette page at the team briefing.
Returning exhibitors usually need only the budget and the ROI calculator to decide whether to rebook, and the entertainment page to decide what to change.
The full guide, with tables and checklists, continues below this video.
The article to read first
Getting traffic to your trade show booth is the short version of this hub: layout, staffing, scheduled micro-shows and twenty-second lead capture on one page. Send it to the booth team with the briefing.
Articles
Getting traffic to your trade show booth
October 11, 2026 · 1 min read
Booth layout, staffing, scheduled micro-shows and 20-second lead capture: the playbook for a busy booth.
Read more
Hiring a trade show magician in Toronto: what to expect and what it costs
September 3, 2026 · 4 min read
Custom sales magic that stops foot traffic, gathers a crowd at your booth and delivers your pitch in a way people remember.
Read moreTools
The three exhibitors use most: the event ROI calculator for the go/no-go and the post-show review, the timeline generator for the services deadlines, and the run of show template for the show-day schedule and rotation.
Event budget calculator
Calculators
Split any budget into venue, food, entertainment, décor, photo, print and contingency using GTA cost ratios.
Read more
Wedding budget splitter
Calculators
Toronto wedding budget breakdown by style: classic, cultural, micro or destination.
Read more
Venue capacity calculator
Calculators
Turn room dimensions into banquet, cocktail, theatre, classroom, U-shape and cabaret capacities.
Read moreElsewhere on the site
The load-in, certificate of insurance and close-up magic entries in the Encyclopedia cover terms this hub uses without stopping to define them. Browse the entertainment directory for performers who list trade show work, and the Plan an Event index for the conference and corporate hubs that often sit alongside a show programme.
Reading order
If you are new to exhibiting, read this hub’s pages in order: the timeline and checklist first so the exhibitor manual deadlines are on your calendar, then the budget guide and venue guide before you sign, the booth design and entertainment pages when you brief the display house and the performer, the food and drink page when you book the dinner, and the etiquette page at the team briefing. Returning exhibitors usually need only the budget and the ROI calculator to decide whether to rebook, and the entertainment page to decide what to change.
A note on the founder’s work
Compare performers on the same terms, ask each for the same brief and the same certificate of insurance, and judge the result by qualified leads, not by applause.
Related guides, venues and vendors
Hiring a trade show magician in Toronto: what to expect and what it costs
September 3, 2026 · 4 min read
Custom sales magic that stops foot traffic, gathers a crowd at your booth and delivers your pitch in a way people remember.
Read more
Dan Kranstz, magician & illusionist
Entertainment, Magicians, MCs, Mentalists · Strolling close-up and stage sets; quotes by event
The Toronto magician behind the bowler hat, and the entertainment entrepreneur behind Magic Magic and Circus Universe.
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Magic Magic
Entertainment, Magicians, Mentalists · Close-up from $650 · stage shows from $1,500
Toronto magic agency with a roster of nine magicians, illusionists and mentalists (Dan Kranstz plus the eight acts listed in this directory)…
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