Matching entertainment to audience and room
Module 5: Vendors & Entertainment · 15 min
Roaming vs stage, ceiling height, sightlines, age and culture of the audience, timing in the program. Includes the entertainment finder and real…
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Working or aspiring planners.
Professional: guides, ideas and tools from EventPlans.ca for planning events in Toronto and the GTA.
Negotiating with venues and vendors
Module 3: Budgeting · 15 min
Dates, minimums, inclusions and payment terms are negotiable; quality rarely is. Learn the asks that work in Toronto and the ones that…
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Guest profile and the guest journey
Module 2: Discovery & Concept · 15 min
Who is coming, what do they expect, what will they complain about? Build the guest profile and walk the journey from invitation…
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Types of events and who plans them
Module 1: Foundations · 15 min
Social, wedding, cultural, corporate and public events share one process but differ in who decides, who pays and what success means. Knowing…
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The event lifecycle: six phases
Module 1: Foundations · 15 min
Discovery, concept, planning, production, execution, wrap-up. Every lesson in this course sits in one of these phases, and most failures come from…
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Twenty terms you need on day one
Module 1: Foundations · 15 min
BEO, run of show, F&B minimum, attrition, COI, SOP, load-in, strike, rider, gobo. Planners speak a dialect; this lesson teaches the twenty…
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Tools of the trade
Module 1: Foundations · 15 min
A planner needs a budget spreadsheet, a timeline, a run of show, a vendor contact sheet, a floor plan tool and a…
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Reading a floor plan and a BEO
Module 1: Foundations · 15 min
Two documents decide whether a room works. Learn to read scale, capacities, egress and the BEO line items that hide costs.
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Ethics, kickbacks and disclosure
Module 1: Foundations · 15 min
Vendors offer commissions; venues offer favours. Decide now how you handle them, and how you disclose relationships to clients, the way this…
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Module 1 workshop: plan a 40-person birthday on paper
Module 1: Foundations · 15 min
Apply the lifecycle, the terms and the tools to a small real event. You will produce a one-page brief, a budget envelope…
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The discovery meeting
Module 2: Discovery & Concept · 15 min
Forty-five minutes with a client decides the next six months. Learn the question order that surfaces the real goal, the real budget…
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Goals and success measures
Module 2: Discovery & Concept · 15 min
Every event needs a measurable outcome: leads, attendance, donations, survey scores, retention. Set it in discovery and it writes the debrief for…
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