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Academy

Professional

Working or aspiring planners.

Professional: guides, ideas and tools from EventPlans.ca for planning events in Toronto and the GTA.

A planner and a venue manager seen from behind shaking hands across a banquet table in an empty Toronto hotel

Contracts and liability basics

Module 8: Legal, Safety & Risk (Ontario) · 15 min

What a contract must contain, who is liable for what, and why your own client agreement needs a liability cap. Not legal…

A production crew from behind in a Toronto ballroom during setup

Module 7 workshop: full production plan

Module 7: Logistics & Operations · 15 min

For the gala: master timeline, run of show, load-in schedule, transport plan, seating and staffing in one package.

Event staff in black gathered around a planner for a briefing

Staffing and briefings

Module 7: Logistics & Operations · 15 min

How many staff per guest, roles, the 30-minute pre-event briefing, and radios.

A planner's hands unzipping a black kit bag on a banquet chair, revealing gaffer tape, scissors, zip ties

The day-of kit and the first hour

Module 10: Event Day · 15 min

What is in the bag, when to arrive, who to meet, and the walk-through that catches 80% of problems.

Three event staff seen from behind gathered around a folding table backstage at a Mississauga banquet hall

Module 8 workshop: the risk register

Module 8: Legal, Safety & Risk (Ontario) · 15 min

Build a risk register for the gala with likelihood, impact, owner and mitigation, plus the permit calendar and the emergency plan.

Hand pulling a blank invitation card from an envelope with a wax seal

Invitations, RSVPs and response rates

Module 9: Marketing & Promotion · 15 min

Timing, wording, digital vs print, reminders, and how to get RSVPs back on time.

Hand passing a plain ticket stub through a box-office window

Ticketing and pricing

Module 9: Marketing & Promotion · 15 min

Platforms, fees, tiers, early-bird, comps, and the math that makes a ticketed event break even.

Creator filming a dance floor with a phone on a gimbal

Social media and content for events

Module 9: Marketing & Promotion · 15 min

Pre-event teasers, a hashtag that works, live coverage, and the post-event content that sells next year.

A sponsor's branded lounge corner at a Toronto conference

Sponsorship: packages that get signed

Module 9: Marketing & Promotion · 15 min

What sponsors buy (access, data, visibility), tiered packages, activation ideas and the deck template.

Camera operators on a media riser aimed at a lit stage

PR and media for GTA events

Module 9: Marketing & Promotion · 15 min

Which outlets cover events in Toronto, how to pitch, media passes, and what makes a story.

A small team seen from behind standing at a high table in a Toronto loft event space

Module 9 workshop: launch plan

Module 9: Marketing & Promotion · 15 min

A full promotion plan for a 400-ticket fundraiser: invitations, ticket tiers, social calendar, sponsorship deck and media list.

Planner from behind with earpiece watching servers in a busy ballroom

Running the room

Module 10: Event Day · 15 min

Positions, radios, cue calling, watching the clock and the crowd, and the quiet fixes that keep a program on time.